When planning your webinar there are so many important factors you have to think about. And making sure you pick the best time for your webinar before you launch should be a core part of your webinar strategy.
After all if no one is there to watch it, you’re not going to succeed.
In today’s article, I’ll walk you through key webinar statistics, best practices on selecting the best times to host a webinar, when people will actually show up!
Best day to host a webinars
Let’s start with which the best day of the week.
You’re safest bet for a large audience and high attendance rate at your live event is going to be one of three different days:
Research from various webinar platforms backs this up convincingly. Though there is conflicting data on which is the right day.
Research by Gotomeeting from over 600,000 webinars show that Wednesday and Thursday are the best days.
These two days together makeup almost 50% of webinar attendees at 26% each respectively with Tuesday accounting for 24%.
Whereas Reserach by ON24 showed that Wednesday leads the way at 28% of attendees, with Thursday (27%) and Tuesday (24%) following.
If you add those numbers together, it’s pretty obvious to see that the other three days are… let’s say lacking a bit. They only account for around 25% of total attendees when summed together.
Whether that is because no one is hosting live events on those days isn’t clear. But it’s safe to say we have three clear winning options.
While scheduling your even for Monday or Friday is likely to make it stand out, there are no prizes for bucking the trend…
Protip: Be sure to send out a reminder email early in the week and post on social media to ensure a high attendance rate
Why is this?
Generally speaking, Mondays are packed with planning for the week and attending meetings. Friday being the last day of the workweek, on the other hand, are more about catching up on emails and work from throughout the week.
Best time for webinars
The day is set, now you need to decide on the time of day to host your webinar.
Timing has the additional complexity of different time zones. You’ve got to take into account whether your target audience is on the East coast, West coast or even in Europe or Asia.
These factors will massively impact your attendance and conversion rates.
Hubspot for example schedules their webinars a 1 pm or 2 pm EST. This is the time that works best for the biggest chunk of their audience.
However, much like anything in marketing…
You’ll need to test this to see what works for your audience.
Here’s the research to get you started.
GoToMeeting found that for a US audience, between 10 am & 11 am Pacific Time Zone are the best times to host a webinar, clocking in at 29% and 24% of total attendees respectively.
While research from ON24 generated similar results with 11 am coming out at the most popular time with 24% of attendees.
It’s pretty clear that around 11 am is the perfect time. Personally I’ve found that 10 am has worked well for me, so don’t be afraid to test to find the ideal webinar time for your audience.
If your webinar starts between 10 am to 2 pm then you can’t go too far wrong. But avoid a start time of 12 pm. Don’t mess about with people’s lunch hour. They won’t thank you for it.
The perfect time is the one that works for the largest chunk of your audience. If you work with clients from LA to London then you’ll never find a time that suits everyone.
So focus on “times that work for bigger segments of your audience and promote automated webinar replays to the rest of your audience.
An important point to note is that research focusses on attendance rates through the week and not the day that the webinar registration took place. You’re likely to see different data on when people register as they plan their time.
Best time for automated webinars
Unlike live webinars, you can run automated webinars around the clock. This is one of the many reasons I love automated webinars. And why you should be using them.
Whenever someone sees your landing page, they can click through, fill in the registration form and attend the on-demand webinar at their leisure.
And people seem to register about evenly through the week.
A report by Workcast shows that registrations for automated webinars are pretty even Monday to Friday.
This suggests that your automated webinars don’t even need to be scheduled on specific days of the week.
Just make sure webinar is worth attending and people will find the time to watch it.
If you’re like me and work through a to-do list each day then at the end of day is an ideal time for me to watch a webinar. Once I’ve wrapped up my tasks for the day I’m far more likely to consider signing in to that webinar I saw earlier.
Work-related vs non-work related Webinars
I’ve focussed on work-related webinars in this article. But what about non work related webinars such as personal finance, or personal Development? Surely people can’t be expected to watch these during work hours?
You’re absolutely right.
Evenings and weekend webinars will absolutely work for side hustle webinars. One way to hyperdrive these webinars is to make automated webinars. This way your audience can fit your event into their schedule wherever they can.
The key takeaway is to always aim to maximize the potential for large audiences. The best time for webinars is whenever your target audience is most likely to show up.
Keep in mind time zones and avoid people’s lunch hour!
If you serve a wide geography then consider creating automated webinars and make them available throughout the week.
Don’t forget to send a post webinar survey after your event! Check out my guide on the post webinar survey questions you need to ask!